Recent Articles
An overview of how the Cloudsurfer Max is perceived by customers at a run specialty store. What shoes it competes against, what features make it stand out, common objections to the model, and how I reframe these objections to make the sale.
Aug 17, 2025
An overview of how the Cloudsurfer Max is perceived by customers at a run specialty store. What shoes it competes against, what features make it stand out, common objections to the model, and how I reframe these objections to make the sale.
Aug 17, 2025
An overview of how the Cloudsurfer Max is perceived by customers at a run specialty store. What shoes it competes against, what features make it stand out, common objections to the model, and how I reframe these objections to make the sale.
Aug 17, 2025
A running shoe store sales associate reviews the New Balance Rebel v5 as a versatile daily trainer and provides insights into how customers view the product at the time of purchase
Jul 30, 2025
A running shoe store sales associate reviews the New Balance Rebel v5 as a versatile daily trainer and provides insights into how customers view the product at the time of purchase
Jul 30, 2025
A running shoe store sales associate reviews the New Balance Rebel v5 as a versatile daily trainer and provides insights into how customers view the product at the time of purchase
Jul 30, 2025
How Tracksmith built a loyal following by focusing on one clear audience: the dedicated runner. Unpacking the brand's winning strategy across product design, community building, and authentic content.
Jun 18, 2025
How Tracksmith built a loyal following by focusing on one clear audience: the dedicated runner. Unpacking the brand's winning strategy across product design, community building, and authentic content.
Jun 18, 2025
How Tracksmith built a loyal following by focusing on one clear audience: the dedicated runner. Unpacking the brand's winning strategy across product design, community building, and authentic content.
Jun 18, 2025
How ChatGPT's new product recommendation feature will impact independent running retailers. Learn how to optimize your product listings, leverage AIO, and increase visibility in AI-driven shopping experiences.
May 20, 2025
How ChatGPT's new product recommendation feature will impact independent running retailers. Learn how to optimize your product listings, leverage AIO, and increase visibility in AI-driven shopping experiences.
May 20, 2025
How ChatGPT's new product recommendation feature will impact independent running retailers. Learn how to optimize your product listings, leverage AIO, and increase visibility in AI-driven shopping experiences.
May 20, 2025
How Nike uses belief engineering and storytelling to make its products stand out in a homogenized market and an analysis of what to expect from Breaking4.
May 12, 2025
How Nike uses belief engineering and storytelling to make its products stand out in a homogenized market and an analysis of what to expect from Breaking4.
May 12, 2025
How Nike uses belief engineering and storytelling to make its products stand out in a homogenized market and an analysis of what to expect from Breaking4.
May 12, 2025